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[22 Aug 2011 | No Comment | ]
Selling secrets: the Marketing Directors on how to survive boom and bust

By Liana Grey
Last Wednesday, I took a cab with Adrienne Albert and Jackie Urgo to Linden 78, an Upper West Side condo tower they’d been hired to rebrand following the Great Recession. When we arrived, Carolyn Sebba, the building’s sales director, was chatting on the phone about an apartment that had recently gone into contract. Only one unit, a penthouse on the 21st floor, was still available. The day before, the Dow Jones had plummeted, leaving investors wondering if a double dip was overdue.

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