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Alchemy reaches for a mark in the sky

8:00 am, April 10, 2013

By Orlando Lee Rodriguez

In the world of Manhattan residential development, it has not remained good enough for some developers just to build well located buildings with lots of amenities inside. As more new construction begins to engulf sections of the city, bragging rights now belong to those developer and architect teams who can create new landmarks in a skyline full of them.

Located a block and one half west of Union Square Park, 35XV located at 35 West 15th Street aims to do just that when completed. Marketing itself as a “skymark,” the latest project from Alchemy Properties Inc., developers of The ISIS Condominium in Yorkville, Sackett Union in Carroll Gardens and Griffin Court in Hell’s Kitchen; tries to be as unique as possible from not just the other projects Alchemy has completed but from any buildings anywhere near it.

Designed by FXFOWLE, the building will be all glass with an incline beginning on the 12th floor. The interior spaces, as well as the apartments, are being designed by Benjamin Noriega Ortiz, who has done interior designs for Russell Simmons and Lenny Kravitz.

At 24 stories it is Alchemy’s tallest project ever and when completed will stand much taller than the majority of the buildings in its proximity, giving residents full and sweeping views of the cityscape.

A full wall screen currently showcases what the experience will be looking out onto the city from multiple apartments. The team sent a remote control helicopter up to capture 360 outlooks from nearly each and every future apartment.

“They are going to love it,” said Wendy Triffon, sales director for Alchemy Properties. “It’s an all glass building and in the city at night it is going to be spectacular. Even on the 12th floor you’re still going to get a view of a piece of the Empire State Building. None of the apartments are going to be without light and air.”

In addition to the Empire State Building, many apartments will have views of the Freedom Tower, Greenwich Village and the Hudson River.

Alchemy, which opened 35XV’s showroom three weeks ago, has already sold 35 percent of the units just off the rendering and a model apartment. A 3,369 s/f, full floor, 3 bedroom, 3.5 bathroom apartment, which will be located on the top floor, was the first one to be sold. Of the available stock, prices range from $1.6 million, for a 917 s/f 1 bedroom, 1 bath apartment on the 9th floor to $11.5 million for a full floor, 3,831 s/f, 4-bedroom, 3.5 bathroom pad on the 23rd floor.

Each units kitchen space will be fitted with Poggenpohl cabinets and Miele ovens, stovetops, refrigerators, washers and dryers. Each unit has a sub-zero wine cooler and marble countertops in both the kitchen and bath. Master bathrooms have radiant floor heating, steam showers, soaking tubs and custom Grohe fixtures. Oak floors run throughout the apartments while each unit, depending on where it will be located in the building will have window exposures at least in two directions if not more.

In order to make the multiple exposures possible, Alchemy purchased the air rights of Xavier High School, in return for building the school a modern extension which will occupy the buildings first six floors. 35XV’s lobby will be located on 15th Street, while the Xavier students will continue to enter through their regular entrance on 16th Street.

This arrangement may have some pleasant effects for future residents. Now, instead of being located in the basement of the building, the seventh floor of 35XV will be dedicated exclusively to all amenities, including a large dining space for residents to host dinner parties. The floor also features a large wine room where each resident will have their own cabinet to store their whites and reds at the right temperature.

Also on the seventh floor, the fitness center and the lounge, complete with sofas and a pool table will both open directly onto a 75-foot wide terrace that runs the length of the building. The floor also has a large children’s playroom where the kiddies can entertain themselves while their parents break a sweat next door.

Drawbacks of 35XV are that out of all of the units only one, apartment 18B, which runs for $7.2 million, has a private terrace area. At this time your decision will have to be made exclusively from rederings, models and virtual experiences. The building will not be ready for occupancy until the last quarter of 2014, so for those who decide to snap up a space, it will be a while before you can move in to your new digs.

However, for anyone who has visited an Alchemy designed property, the firm is known for quality and uniqueness, so if past performance is any indicator of what to expect, there are physical spaces, recently completed to cross reference.

Sales reps at Alchemy said that in addition to all the positives, the buildings location in the center of multiple neighborhoods, makes it a great place to consider.

“You’re near Union Sqaure, the Village, Chelsea, Flatiron and great restaurants,” said sales manager Jill Preschel. “It’s the location.”

“I think it’s going to be very special with the air and light with the building design and the finishes,” said Triffon. “I think everything is extremely high end.”

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