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1.
On what publications do our readers rely for timely coverage of commercial real estate?: |
|
Real
Estate
Weekly |
88.2% |
|
The New York
Times |
85.3% |
|
The Wall
Street
Journal |
39.9% |
|
Real Estate
New York |
21.7% |
|
Real Estate
Forum |
19.8% |
|
New York
Real Estate
Journal |
15.7% |
|
National
Real Estate
Investor |
13.1% |
|
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2. Our readers are dedicated and respect the information in Real Estate Weekly |
|
Question: |
How much time do you
spend reading REW?
|
|
Answer: |
The average reader
spends 31 minutes with
each issue. |
|
Question:
|
What do you usually do
with your copies after
you read it? |
|
Answer: |
Clip or
copy
articles |
37% |
|
Pass
along to
somebody
else
|
33% |
|
Save
issues
for
future
reference
|
23% |
|
Place in
public
area of
offices |
7% |
|
|
|
Question:
|
How many people read
each copy of REW?
|
|
Answer: |
Total readers per copy:
3.6 |
|
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|
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3.
When Real Estate Weekly gets read, your advertising gets read |
|
Question: |
What actions have you
taken in the last 12
months as a result of
seeing an advertisement
in REW? |
|
Answer: |
|
Saved an
ad for
reference |
57% |
|
Showed
or
discussed
ad with
others
|
33% |
|
Visited
an
advertiser's
web site
|
19% |
|
Contacted
an
advertiser
for more
information |
17% |
|
Purchased
an
advertised
product/sevice |
5% |
|
Recommended
the
purchase
of
product/service |
5% |
Took one
or more
direct
actions
(above)
|
59% |
|
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