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REW Readership Studies! |
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A broad range of influential categories and demographics. |
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Influential Categories: |
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Legal
Services
|
44% |
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Land or
buildings |
39% |
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Computer
software
|
38% |
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Accounting
services
|
37% |
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Building
materials
|
37% |
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Property
insurance
|
37% |
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Appraisal |
36% |
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Marketing
and leasing |
34% |
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Computer
hardware
|
33% |
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Permanent
mortgage
financing |
33% |
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Market
studies
|
30% |
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Construction
financing
|
28% |
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Equity
investment
capital
|
28% |
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Telecommunications
equipment
|
26% |
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Title
insurance
|
23% |
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Recruitment,
training
services |
22% |
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Who are REW's Readers & Firms |
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Readers & Firms: Job Titles /
Positions |
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Principal, partner,
owner |
49% |
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President, chairman, CEO |
9% |
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Executive VP, senior VP |
7% |
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Manager |
8% |
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Vice president
|
6% |
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Sales |
7% |
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Attorney |
3% |
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Analyst |
1% |
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Other |
1% |
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Company Profiles |
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Property owner, operator |
24% |
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Real estate brokerage |
19% |
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Diversified real estate
firm |
19% |
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Consulting services |
7% |
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Legal or accounting |
6% |
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Investment |
4% |
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Builder/construction |
3% |
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Property management
|
3% |
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Developer |
2% |
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Goverment agency
|
2% |
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Marketing |
2% |
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Architecture |
1% |
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Other |
8% |
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Years in the Industry: |
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25 years or more |
29% |
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20-24 years |
13% |
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15-19 years |
21% |
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10-14 years |
16% |
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5-9 years |
6% |
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Less than 5 years |
9% |
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People in Company: |
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Demographics REW's Readership |
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Yearly Income: |
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Average |
$399,500 |
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Median |
$239,800 |
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$1 million or more |
9% |
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500,000 - 1 million |
10% |
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300,000 - 500,000 |
14% |
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250,000 - 300,000 |
7% |
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200,000 - 250,000 |
12% |
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150,000 - 200,000 |
15% |
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100,000 - 150,000 |
14% |
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50,000 - 100,000 |
12% |
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100,000 - 200,000 |
3% |
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25,000 - 100,000 |
5% |
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Net Worth: |
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Average |
$2,500,000 |
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Median |
$1,500,000 |
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$10 million or more |
7% |
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5 - 10 million |
8% |
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2.5 - 5 million |
13% |
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1 - 2.5 million |
8% |
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750,000 - 1 million |
7% |
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500,000 - 750,000 |
8% |
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350,000 - 500,000 |
8% |
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200,000 - 350,000 |
6% |
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100,000 - 200,000 |
3% |
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25,000 - 100,000 |
5% |
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Educational Attainment of
Readership: |
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Doctorate |
10% |
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Master's degree |
27% |
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Post graduate study |
31% |
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Graduated 4-year college |
11% |
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Survey Conducted by Research
USA. 2001 |
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